AI Insights · Timothy · July 2023
Top 5 Film & Television Apps Performance in Nigeria Q2 2023
In Q2 2023, the top 5 film and television apps in Nigeria showed varied performance trends in downloads, revenue, and active users, with [Netflix](https://app.sensortower.com/overview/55c500dc02ac64f9c0001f01?country=US) leading in weekly active users.
During the second quarter of 2023, the leading film and television applications in Nigeria displayed diverse performance metrics across downloads, revenue, and weekly active users.
Netflix maintained a solid presence with weekly revenue peaking at approximately $482 in the first week of May. Weekly downloads showed a consistent increase, culminating at around 63K by the end of June. Moreover, weekly active users grew steadily, reaching nearly 665K in the last week of June.
Amazon Prime Video experienced fluctuations in weekly revenue, peaking at about $7.9K in mid-April. Downloads spiked dramatically to around 66K in early April but later stabilized between 20K and 25K. The app's weekly active users peaked at approximately 177K in mid-April but settled around 124K by the end of June.
MX Player had modest revenue, consistently around $5 weekly. Downloads saw a gradual increase, ending the quarter at around 29K. Active users remained relatively stable, fluctuating around the 650K to 670K range throughout the quarter.
MyGOtv showed steady download numbers, peaking at approximately 22K in late May. Weekly active users hovered around the 140K mark, peaking at about 146K in late May.
Showmax saw a decline in weekly revenue, dropping from around $1.2K at the start of the quarter to just about $199 by the end of June. Downloads, however, increased steadily, reaching around 21K in mid-June. Active users remained consistent, ranging between 160K and 175K throughout the quarter.
These insights are derived from Sensor Tower data, which provides more comprehensive analytics for these applications.
